Counter Culture is produced by Conran Design Group for anyone in the retail sector with an interest in the evolving nature of the retail experience. In each issue we chart and explore the latest influencing factors on the way customers relate to brands, offering comment supported by relevant retail data and examples.
Counter Culture is produced with the support of Verdict Research because they bring a robust research and analytical understanding of retail that ensures the content is evidentially supported.
Our Winter 2012 Issue of Counter Culture focuses on the growing use of technological innovation in retail. Increasingly, brands are blurring the boundaries between the physical retail store and the online retail experience.